Harrods Christmas Bear 2025 Alfie (84cm) | Designers | Harrods | Toys | Bears & Soft Toys | Christmas | Bears

As much a festive tradition as decorating the tree or counting down the days with an advent calendar, the season isn’t complete without the Harrods Christmas bear. For 2025, Alfie is dressed in a cosy cable-knit jumper and bundled up with a matching bobble hat and scarf, while commemorative embroidery on his paw ensures the year is remembered long after the festivities fade.