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  • Whatever You Think, Think the Opposite

Whatever You Think, Think the Opposite

  • ISBN: 9780141025711
  • Publisher: Penguin Books Ltd
  • Binding: Paperback
  • Pages: 144
  • Publication Date: 02 Mar 2006
Availability:
In Stock
Product Code:
9780141025711
Brand:
Paul Arden
JOD 11.00
Legenda Book Store
Update Last Updated: 2023-11-28 21:25:30
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Product Description

The bestselling author of It’s Not How Good You Are, It’s How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.

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Author Biography

‘Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn’t, well, common’ Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK’s most successful advertising campaigns – British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.