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Ultimate Guide to Social Media Marketing
Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:
- Why businesses need to embrace social media marketing
- Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
- Learning how to craft your business’s social media strategy using today’s formats
- How to leverage images and video in your social media outreach
- Leveraging chat bots, paid social media, and influencer marketing
- Building your business social marketing team
- Measure your social media outreach progress and improve your performance over time
Authors: Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
Publisher: Entrepreneur Press
Publication Date: 10 Sept. 2020
Paperback: 212 pages
ISBN-10: 1599186748
Dimensions: 19.69 x 1.91 x 24.77 cm
