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  • Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers

  • ISBN: 9780062292988
  • Publisher: Harper Business
  • Binding: Paperback
  • Pages: 288
  • Publication Date: 28 Jan 2014
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Geoffrey A Moore
JOD 18.00
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Update Last Updated: 2023-11-28 21:22:09
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Product Description

The bible for bringing cutting-edge products to larger markets–now revised and updated with new insights into the realities of high-tech marketing

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Author Biography

Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.