One Hundred Thoughts About Corporate and Brand Identity:

Compiled by Dr Kenneth W Cato, an Australian designer with an international reputation, providing a reference title for those in the design industries, advertising, corporate and education fields. A part of the Design by Thinking series. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. This full-colour book will delve into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well-known and recognisable design of a brand or corporate identity. AUTHOR: Dr Kenneth W Cato AO is an Australian designer with an international reputation. He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design. SELLING POINTS: – Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the worlds most influential practitioners in the corporate branding fields – This volume is compiled by the eminent Dr Kenneth W Cato AO, an Australian designer with an international reputation and who has been awarded numerous accolades for his work in brand management and design – As the founding member of the worlds largest design conference in 1991, Ken Cato helped establish the agIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the world, making this title able to reach an extraordinary and wide-ranging market – This book is a superb reference title for those in the design industries, advertising, corporate and education fields 160 col., 15 b/w