Non-Bullshit Innovation: Radical Ideas from the World’s Smartest Minds

Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will reveal ideas for creating genuine innovation from some of the worlds most inspiring leaders. David Rowan travels the globe in search of the most exciting and pioneering startups building the future. Hes got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies theyre disrupting dont get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. Its mostly pointless innovation theatre – corporate nonsense that has little to do with delivering real change. But during this quest hes also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect. Get ready for: * The airline that rewards passengers for walking their dog * The bank that performs surgery * The country thats an app store And many more. Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will reveal ideas for creating genuine innovation from some of the worlds most inspiring leaders.