Living with a Seal : 31 Days Training with the Toughest Man on the Planet

Jesse Itzler only eats fruit ’til noon, loves Run-D.M.C., and enjoys living life out of the box. In fact, he doesn’t even have a box. The author of the New York Times bestseller, Living with a SEAL, cofounded Marquis Jet, the world’s largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. Jesse then partnered with Zico coconut water, which he and his partner sold to The Coca-Cola Company.

He’s a former rapper on MTV and wrote and performed the NBA’s Emmy Award-winning I Love This Game music campaign and the popular New York Knicks anthem Go NY Go. When he’s not running ultra-marathons, eating vegan food or being a dad to his four kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he’s an owner of the team. He is married to Spanx founder Sara Blakely.