Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

• Why businesses need to embrace social media marketing
• Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
• Learning how to craft your business’s social media strategy using today’s formats
• How to leverage images and video in your social media outreach
• Leveraging chat bots, paid social media, and influencer marketing
• Building your business social marketing team
• Measure your social media outreach progress and improve your performance over time

Authors: Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton

Publisher: Entrepreneur Press

Publication Date: 10 Sept. 2020

Paperback: 212 pages

ISBN-10: ‎1599186748

Dimensions: 19.69 x 1.91 x 24.77 cm