A GOOD AFRICAN STORY: HOW A SMALL COMPANY BUILT A GLOBAL COFFEE BRAND

Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur, he provides a tantalizing glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver.

This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.

by Andrew M. Rugasira