World Cup - National Keychain - Germany

The emblem’s design embodies the vision of an event that connects and engages the entire world while also featuring striking elements of local and regional Arab culture and allusions to the beautiful game.

The swooping curves of the emblem represent the undulations of desert dunes, and the unbroken loop depicts both the number eight – a reminder of the eight astonishing stadiums that will host matches – and the infinity symbol, reflecting the interconnected nature of the event. Besides echoing the shape of the iconic FIFA World Cup Trophy, the emblem’s central form takes inspiration from a traditional woollen shawl. During the winter months, shawls are worn around the world and in the Arab and Gulf regions in particular by a variety of people and in various styles.

The intricate embroidered detail that often adorns shawls in the Arab world is featured and takes inspiration from various

celebrating the continent’s second hosting of a FIFA World Cup tournament and Qatar’s diverse population.

The regionally inspired winter garment also alludes to the tournament’s start dates and the fact that it will be the first FIFA