The Economist: Marketing for Growth : The role of marketers in driving revenues and profits

Iain Ellwood has over twenty years international experience working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for such companies as AstraZeneca, Orange, Philips, RSA, Samsung, Tesco, Thomson Reuters and Virgin. He is Worldwide Strategic Growth Director at Brand Union, having previously run Senate Management consultancy and prior to that head of consulting at Interbrand in London. He is the author of the chapter on brand strategy in Brands and Branding (The Economist 2010) [9781846681196]; Wonder Woman, Marketing secrets for the trillion dollar customer; and The Essential Brand Book.