Five Stars : The Communication Secrets to Get From Good to Great

Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill-it is the human edge that will make you unstoppable, irresistible, and irreplaceable-earning you that perfect rating, that fifth star.

In Five Stars, you will learn:
-The one skill billionaire Warren Buffett says will raise your value by 50 percent.
-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.
-How Airbnb's founders follow a classic 3-part formula shared by successful Hollywood movies.
-Why you should speak in third-grade language to persuade adult listeners.
-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

Format Paperback | 256 pages

Dimensions 135 x 215 x 20mm | 272g

Publication date 14 Jun 2018

Publisher Pan MacMillan

Imprint MACMILLAN