The Neglected Firm : Every Manager Must Manage Two Firms - The Present One and the Future One

Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments such as marketing and finance; the second is managed through the planning department. The tension between these two firms presents risks and opportunities.

Using detailed case studies, the author provides a strategic framework for companies and organizations to approach these issues.

By: Jorge Alterto Vasconcellos E. Sa